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Vyvance

Shire Pharmaceuticals is a leader in the ADHD space and hired us to develop the global brand name for their next-generation, long-lasting ADHD product. The name Vyvanse was created to carry the themes of vibrance, vivacity, expanded all-day therapy and a more expansive future for the patient. The name tested well amongst Pediatricians and parents of ADHD kids globally and has become the leader in the space since launch.