At JC Thomas, it’s all about giving you an edge over the competition and making you look good. To get there, our industry-specific teams collaborate with our clients to develop a sound strategy that will create a timeless brand to help your company or products stand out.
In order to develop a strong brand image (or personality), it is important to be relevant, distinctive and identifiable, and communicate it consistently in the media. Our capabilities on this front include:
BRANDING
· Brand name and USAN name creation
· Brand architecture systems
· Logo and visual brand development
· Global linguistic studies
· Brand “Americanizing”
STRATEGY/PLANNING
· Strategic marketing planning
· Strategic PR planning
· Market Research - qualitative and quantitative
PUBLIC RELATIONS
· Press releases/media relations
· Feature article development
· Opinion Leader/Advocate development
· Medical writing
INTERACTIVE
· Website design
· Website optimization
· Social media
· Interactive media
MARKETING
· Advertising
· Continuing education programs and promotions
· Event promotions
· Direct mail/email
· Sales collateral
· Trade show properties and promotions
· TV/radio commercials