Mike Lower

branding/research (email me)

Mike has over 13 years of experience in pharmaceutical, OTC, animal health and medical device naming, branding and advertising, and leads our pharmaceutical and medical device engagements.  He has worked with global industry leaders such as Abbott Labs, GSK, J&J, Pfizer, Merck, Novartis and many others on trademark and branding initiatives, and has been involved with the launches of blockbusters like Acuvue Oasys®, Remicade® and Vytorin®. 

Before joining J.C. Thomas in 2003, Mike was the Director of Medinōm, an Interpublic Group consultancy based in Atlanta.  He is an accomplished writer,having penned numerous articles on branding and regulatory issues for Product Management Today, and is a graduate of the University of North Carolina at Chapel Hill.  He also serves on the Board of the Charlotte chapter of the AMA, and leads their Community Service efforts.